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Backing Historic Small Restaurants: How to Prepare for the Next Round of Grants

Erika Willitzer
Aug 29
2 min read

In a powerful show of support for small-town heritage and entrepreneurship, American Express and the National Trust for Historic Preservation have announced the 2025 grantees of their “Backing Historic Small Restaurants” program. This initiative celebrates and uplifts independently owned restaurants that have stood the test of time—often serving as cultural anchors in their communities.

For small business owners, especially those in the food and hospitality space, this isn’t just heartwarming news—it’s a wake-up call to get ready for the next round.

What Is the Program?

The grant program provides funding and promotional support to historic restaurants that reflect the soul of their communities. Think: diners with decades of stories, family-run BBQ joints, or cafés that have hosted generations of locals. The goal is to preserve these spaces while helping them thrive in a modern economy.

APPLICATION DETAILS HERE

Why It Matters to Small-Town Entrepreneurs

Historic restaurants aren’t just places to eat—they’re living landmarks. This program recognizes the economic and cultural value of these businesses and offers a rare opportunity to receive national recognition and financial support.

Even if your business wasn’t selected this year, there’s a lot you can do now to prepare for future opportunities.

How to Get Ready for the Next Round

Here’s how small business owners can position themselves for success:

1. Document Your History

Gather old photos, newspaper clippings, and customer stories.
Create a timeline of your business’s journey—highlighting milestones, ownership changes, and community impact.

2. Showcase Your Building’s Character

Note any architectural features, original signage, or design elements that reflect your era.
If your building is historically significant, consider reaching out to your local preservation office for documentation.

3. Build Your Brand Story

Craft a compelling narrative that blends heritage with heart.
Use your website, social media, and menus to share your story—why you started, what you’ve overcome, and what makes your place special.

4. Engage Your Community

Host events that celebrate your legacy—anniversary parties, storytelling nights, or local artist showcases.
Encourage customers to share their memories and tag your business online.

5. Stay Grant-Ready

Keep financials, licenses, and business plans up to date.
Bookmark grant portals and sign up for alerts from organizations like the National Trust for Historic Preservation.

Bonus Tip: Collaborate with Local Advocates

If you’re part of a small-town business network or chamber, rally support. A strong community endorsement can elevate your application and show that your business is more than just a storefront—it’s a cornerstone.

Final Thoughts

Programs like “Backing Historic Small Restaurants” are more than just grants—they’re affirmations that small-town businesses matter. They remind us that legacy and innovation can coexist beautifully. So whether you’re a restaurateur, retailer, or service provider, now’s the time to lean into your story, polish your brand, and prepare to be seen.