Colorado has Branded its Craft Beverage Scene as “Liquid Arts"

Colorado has branded its craft beverage scene as “Liquid Arts,” a trail that celebrates the state’s breweries, wineries, distilleries, and cideries. 

It’s more than just a clever name—it’s a movement that highlights the artistry behind Colorado’s locally made drinks and invites visitors to sip their way through the Centennial State.

Colorado’s Liquid Arts trail is a toast to creativity and community. With nearly 400 craft breweries, 140 wineries, and close to 100 distilleries, plus a growing number of cideries, the state has positioned itself as a hub for small-batch innovation. The idea is simple: just as painters use brushes and musicians use instruments, Colorado’s makers use grains, grapes, apples, and mountain water to craft flavors that tell the story of the land.

Visitors can explore tasting rooms, tours, and pairings that showcase everything from plains-grown corn whiskey to mountain-juniper gin and Western Slope apple cider. The trail encourages people to shop local, support Colorado’s artisans, and discover how each sip reflects the state’s diverse geography and culture. Whether it’s muddling a mint julep with Colorado bourbon on Derby Day or raising a glass of mead for National Beverage Day, the Liquid Arts brand makes every occasion feel rooted in place.

For small-town leaders and entrepreneurs, Colorado’s approach offers inspiration: branding local products under a unifying, creative identity can elevate community pride and attract tourism. By framing craft beverages as “liquid art,” Colorado transforms everyday drinks into cultural experiences—proof that storytelling and branding can be just as powerful as the product itself.

Check out their Liquid Art Trail Below>>>