eBay's New Global Campaign & Why You Should Get Involved!

eBay’s new global brand campaign, “eBay Stories,” is more than a marketing push—it’s an open invitation for small businesses to shine. This campaign celebrates the passion, purpose, and personal stories behind every item sold on the platform. If you’re a small-town entrepreneur with a product and a story, now’s the time to step into the spotlight.

What Is “eBay Stories”?

Launched in October 2025, “eBay Stories” is a multi-country campaign rolling out across the U.S., U.K., and Germany. It’s designed to remind the world that shopping on eBay isn’t just about convenience—it’s about connection. Whether it’s a vintage jacket, a custom car part, or a handmade collectible, every item has a backstory. And eBay wants to tell yours.

The campaign features real buyers and sellers, highlighting the thrill of finding the perfect item or making a meaningful sale. It’s part of eBay’s broader brand platform, Things. People. Love., which positions the marketplace as a home for passions and personal wins.

How Small Businesses Can Get Involved

1. Tell Your Story in Your Listings eBay is spotlighting sellers who bring personality and purpose to their storefronts. Use your product descriptions to share:

• Why you started your business

• What makes your products unique

• The story behind your most popular item

2. Apply to Be Featured eBay often sources real sellers for its campaigns. Keep an eye on eBay Seller Center and eBay’s social channels for casting calls or feature opportunities.

3. Use the Right Categories The campaign is focusing on Fashion, Motors, and Collectibles. If your products fall into these categories, you’re in a prime position to be noticed.

4. Join the eBay Influencer Program eBay’s “The Cast” influencer program is part of the campaign rollout. If you’re active on social media and passionate about your products, this could be your ticket to wider exposure.

5. Leverage the Momentum Even if you’re not featured in the campaign, you can ride the wave:

• Use the hashtag #eBayStories on your social posts

• Create behind-the-scenes videos of your process

• Share customer testimonials that highlight the emotional value of your products

Why This Matters for Small-Town Sellers

This campaign is tailor-made for small businesses that lead with heart. In a world of sterile, one-click shopping, eBay is betting big on authenticity—and that’s where small-town entrepreneurs shine. Whether you’re selling vintage finds from your attic or handcrafted goods from your garage, your story is your superpower.

So go ahead—list that item, share your journey, and let your small-town pride shine on a global stage. eBay isn’t just a marketplace. It’s a storytelling platform. And your next customer might be one heartfelt listing away.