From Mr. Pibb to Main Street: The Unapologetic Check List Every Small Business Should Have

Small businesses can learn a powerful lesson from Coca-Cola’s bold rebrand of Mr. Pibb: sometimes the best way to stand out is to stop playing it safe and embrace am attitude that cuts through the noise.

Coca-Cola’s Makeover: A Quick Recap

After nearly 25 years, Coca-Cola has resurrected its spicy cherry soda, Mr. Pibb, with a full-on: Cut Through the Noise - Unapologetic brand identity. Originally launched in 1972, Mr. Pibb was renamed Pibb Xtra in 2001 and largely faded into obscurity. Now, Coca-Cola is bringing it back with:

• A reformulated recipe (extra caffeine, bolder flavor)

• A rebellious, unapologetic brand voice designed to go head-to-head with Dr. Pepper

• A nostalgic yet edgy makeover that taps into both retro vibes and modern irreverence

This isn’t just a product refresh—it’s a marketing strategy that screams confidence, disruption, and personality.

What Small Businesses Can Learn

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