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Honoring Our Heroes: Why Your Small Business Should Offer Veterans Day Discounts

Erika Willitzer
Nov 9
2 min read

In small towns across America, we know our heroes by name. They’re our neighbors, our family, our friends—the ones who served, sacrificed, and stood tall so the rest of us could live free. Veterans Day isn’t just a date on the calendar. It’s a chance to say thank you in a way that matters.

And for small businesses, it’s a powerful opportunity to lead with heart.

Why It Matters

Offering a free discount or special deal to veterans isn’t about marketing—it’s about meaning. It’s about showing the people who’ve given so much that their service is remembered, respected, and valued.

In communities like ours, where relationships run deep and gratitude runs strong, even a small gesture can go a long way.

What You Can Offer

You don’t have to break the bank to make an impact. Here are a few simple, heartfelt ideas:

A free coffee, meal, or dessert for veterans on November 11
A 10–20% discount on products or services for the entire week
A “Veterans Eat Free” lunch hour or appreciation event
A handwritten thank-you note with every purchase
A social media shoutout featuring local veterans and their stories

The Ripple Effect

When one business steps up, others follow. When a veteran walks into your shop and feels seen, they tell their friends. When your community sees you honoring service, they rally around your brand.

This isn’t just good business—it’s good citizenship.

Let’s Lead the Way

At Small Town Wow, we believe small businesses are the heartbeat of rural America. And when that heartbeat pulses with gratitude, pride, and generosity, it creates a rhythm that lifts everyone.

So this Veterans Day, let’s do more than post a flag emoji. Let’s open our doors, offer a discount, and say thank you with action.