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Launch Your Own Food Line Like Actor Glen Powell

Erika Willitzer
May 31
2 min read

Updated: Jun 1

Glen Powell’s Smash Kitchen: Reinventing Condiments with a Clean Label

Hollywood star Glen Powell is stepping into the food industry with Smash Kitchen, a new organic condiment brand that aims to shake up the American pantry. Known for his roles in Top Gun: Maverick and Twisters, Powell is now channeling his passion for food into a business venture that prioritizes better-for-you ingredients without sacrificing taste.

Why Glen Powell Is Launching Smash Kitchen

Powell’s love for hosting dinner parties and barbecues inspired him to create a condiment brand that aligns with his values. He noticed that many household condiments contain high-fructose corn syrup and artificial additives, and he wanted to offer a cleaner alternative. Smash Kitchen’s lineup includes classics like ketchup, mustard, mayo, and BBQ sauce, as well as bold flavors like Hot Honey Ketchup and Spicy Mayonnaise.

His goal? To “smash” the expectation that organic condiments have to be expensive or lack flavor. By using organic tomatoes, cage-free eggs, and non-GMO ingredients, Powell is proving that healthier options can be both affordable and delicious.

Picture of Products from SmashKitchen.com

How Small Business Owners Can Follow His Lead

If Powell’s journey into the food industry has sparked inspiration, small business owners can take a similar path by leveraging The Northwest Ohio Cooperative Kitchen (NOCK), a shared commercial kitchen designed to help entrepreneurs scale their food businesses. Now if you are not close to Ohio, reach out to your local economic developer to find a similar program/facility.

NOCK provides access to state-of-the-art kitchen equipment, networking opportunities, and technical assistance to help food entrepreneurs bring their products to market. Whether you’re crafting BBQ sauces, salsas, or spice blends, NOCK offers a fully automated bottling line and regulatory compliance support to ensure your product meets industry standards.

By utilizing resources like NOCK, small business owners can test recipes, refine production processes, and connect with suppliers—all without the hefty upfront costs of setting up a private facility.

The Future of Clean Condiments

With Smash Kitchen hitting Walmart shelves nationwide, Powell is proving that celebrity-backed brands can have real impact. His commitment to quality, affordability, and transparency sets a new standard for condiments, and his journey serves as a blueprint for aspiring food entrepreneurs.

For those looking to launch their own food brand, NOCK and CIFT provide the tools and expertise needed to turn a culinary dream into reality. Whether you’re a Hollywood star or a local entrepreneur, the key to success is passion, innovation, and the right resources.