Need to Build Hype? Borrow This Tactic from Taylor Swift

It’s not just that Taylor Swift has a new album. It’s how we found out about it.

Instead of a press release or a flashy Instagram drop, Swift announced The Life of a Showgirl on her boyfriend Travis Kelce’s podcast, New Heights — a move that felt intimate, unexpected, and wildly effective. Within hours, the internet was ablaze. Fans were decoding clues, brands were jumping in, and Swift once again proved she’s not just a pop icon — she’s a marketing mastermind.

So what can small-town businesses and community leaders learn from this? A lot.

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