Small Business Saturday is Nov. 29th - Why it Should be Everyday!

Every day should be Small Business Saturday—because when we shop local, we invest directly in the heart of our communities. Supporting small-town businesses isn’t just about buying products; it’s about fueling jobs, keeping dollars circulating locally, and strengthening the unique character of our hometowns.

Small Business Saturday, launched in 2010, is celebrated each year on the Saturday after Thanksgiving—in 2025, that’s November 29. While this one day has generated over $220 billion for independent retailers and restaurants nationwide, the truth is, the impact of shopping small shouldn’t be limited to a single Saturday.

• Job Creation: Small businesses make up 99.9% of all U.S. businesses and employ nearly half of the American workforce. Every time you choose a local shop over a big-box store, you’re helping sustain jobs for your neighbors.

  
  

• Economic Impact: Studies show that $68 of every $100 spent at a local business stays in the community, compared to far less when spent at national chains. That means your purchases help fund local schools, parks, and infrastructure.

  
  

  

• Community Identity: Local businesses give small towns their flavor—whether it’s the family-owned diner, the quirky boutique, or the hardware store that knows your name. Supporting them preserves the character and pride of your hometown.

  
  

• Revenue Lifeline: For many small businesses, up to 20% of their annual revenue comes from Small Business Saturday alone. Imagine the stability they’d gain if that level of support happened year-round.

  
  

The Ripple Effect in Small Towns

When you buy from a local bakery, the owner may hire another employee, who then spends their paycheck at the local grocery store. That grocery store might then expand its offerings, sourcing from nearby farmers. This cycle of reinvestment builds resilience and keeps small towns thriving even in tough economic times.

Turning Every Day Into Small Business Saturday

Elevating local businesses doesn’t require grand gestures. It’s about making conscious choices:

• Grab coffee from the local café instead of a chain.

• Buy gifts from the downtown boutique instead of online giants.

• Choose the neighborhood restaurant for dinner out.

By treating every day like Small Business Saturday, we ensure that our dollars work harder—supporting families, sustaining jobs, and keeping our communities vibrant.

Bottom line: Shopping local is more than a transaction; it’s an act of community building. If we commit to elevating small businesses every day, we don’t just help them survive—we help our towns thrive.