The Great Pumpkin Taste Test: Which Canned Pumpkin Reigns Supreme?

Kroger’s 100% Pure Pumpkin was crowned the winner in Allrecipes’ 2025 canned pumpkin taste test, beating out seven major brands with its rich color, smooth texture, and balanced flavor—making it the top pick for holiday baking.

When it comes to fall and holiday baking, canned pumpkin is a pantry staple. But not all pumpkin purées are created equal. Allrecipes recently conducted a blind taste test of seven popular canned pumpkin brands to find out which one truly delivers the best flavor, texture, and color for pies, muffins, soups, and more.

The results surprised even seasoned bakers—and might just change what you reach for this season.

1. Kroger 100% Pure Pumpkin – The Winner

Kroger’s canned pumpkin took the top spot thanks to its:

• Deep orange color that looked fresh and vibrant

• Smooth, velvety texture ideal for both sweet and savory dishes

• Bright, slightly sweet flavor with no metallic aftertaste

It’s the kind of pumpkin purée that works beautifully in everything from classic pies to creamy pasta sauces.

2. Libby’s 100% Pure Pumpkin – Runner-Up

Libby’s has long been a go-to brand for holiday bakers, and it still holds strong:

• Fresh flavor with a slightly looser consistency

• Sweetness that intensifies when baked

• Great for pies, bars, and other baked goods

While it didn’t take the top spot, Libby’s remains a reliable choice for traditional recip

es.

3. Aldi’s Baker’s Corner – Budget-Friendly Surprise

Aldi’s Baker’s Corner brand impressed testers with:

• Balanced sweetness and a scoopable texture

• Improved flavor when warmed or baked

• A great value for budget-conscious bakers

It’s a solid pick for everyday baking and seasonal treats.

Other Brands in the Lineup

• Target’s Good & Gather: Chunky texture, better for savory dishes

• Hy-Vee: Rich color but neutral flavor

• Walmart’s Great Value: Pale color and gritty texture

• Full Circle Market Organic: Stringy texture and metallic taste

These options didn’t quite measure up in terms of flavor or consistency, making them less ideal for holiday baking.

Why It Matters

Choosing the right canned pumpkin can elevate your holiday recipes from good to unforgettable. Whether you’re baking pies for a family gathering or whipping up pumpkin pancakes for Christmas morning, the texture and flavor of your purée make all the difference.

So before you stock up, consider switching brands. Kroger’s 100% Pure Pumpkin might just be the secret ingredient your recipes have been missing.

Sources: Allrecipes Taste Test, Food & Wine, Aldi Reviewer.