The Three C’s of Good Decision-Making

Let’s be real—life throws a lot at us. From choosing which project to prioritize to deciding how to respond to a tricky email, we’re constantly making decisions. Some are small, like what to eat for lunch. Others? They shape careers, communities, and legacies.

So how do we make decisions that we won’t regret later? Enter the Three C’s: Clarify, Consider, Choose. This trio isn’t just catchy—it’s a framework that helps you slow down, think smart, and act with purpose.

1️⃣ Clarify: What’s really the decision here?

Before you dive into options, get crystal clear on what you’re actually deciding. Are you choosing between two marketing strategies—or deciding whether to launch at all? Clarity cuts through the noise. It helps you define the problem, the stakes, and what success looks like.

Small-Town WOW Tip: When you're knee-deep in community projects or business pivots, write the decision as a question. “Should we host the event in October or November?” That one sentence can save hours of back-and-forth.

2️⃣ Consider: What are the options and consequences?

Now it’s time to weigh your choices. Think through each option’s pros, cons, ripple effects, and emotional impact. Don’t just ask, “What could go wrong?” Ask, “What could go right?” Consider your values, your team, and your long-term goals.

Leadership lens: This is where emotional intelligence shines. Listen actively, ask for input, and stay open to perspectives that challenge your gut instinct.

3️⃣ Choose: Make the call—and own it.

Decision time. Pick the best option based on your values, goals, and the information you’ve gathered. Then commit. Even if it’s not perfect, decisive action builds trust and momentum.

Community wisdom: In small towns, indecision can stall progress. Choosing boldly—especially when the choice reflects shared values—can rally people and spark change.

The Three C’s aren’t just a decision-making tool—they’re a leadership mindset. They help you move from reactive to intentional, from scattered to strategic. Whether you're leading a team, running a business, or guiding a community, these steps keep you grounded and forward-focused.