Search

What the Newest Survey Says about Workplace Trends!

Erika Willitzer
Aug 29
2 min read

As small-town entrepreneurs, we wear many hats—visionary, manager, marketer, and mentor. But staying in tune with national workplace trends can help us build stronger teams and create cultures that attract and retain top talent.

SurveyMonkey’s 2025 Workplace Culture and Trends report offers a revealing look into what today’s workers want—and what’s driving them away.

Here’s what small business owners should take to heart:

🔑 Key Takeaways for Small Business Owners

1. Growth Matters—Even in Small Teams

Nearly half of workers (43%) say there’s little to no opportunity for growth at their current job.
Gen Z and Millennials are especially hungry for advancement—even if it means leaving for another company.

💡 Small Town Wow Tip: Offer clear paths for skill-building, mentorship, or role expansion—even if promotions aren’t frequent. Growth doesn’t have to mean a new title; it can mean new challenges.

2. The Side Hustle Is Here to Stay

72% of workers either have or are considering a side hustle.
Top reasons: saving for financial goals, covering basic expenses, and pursuing passion projects.

💡 Small Town Wow Tip: Embrace flexibility. Consider hiring part-time talent with side hustles or offering project-based roles. You might attract highly motivated individuals who bring fresh energy.

3. Work-Life Balance Is a Tension Point

78% say they have a healthy work-life balance, but 65% believe sacrificing it is necessary for career success.
85% receive work-related messages outside of work hours, and many feel pressure to respond.

💡 Small Town Wow Tip: Set clear boundaries and lead by example. Respect off-hours and encourage unplugging—especially in small towns where community and family time are sacred.

4. Financial Transparency Builds Trust

Low salary and unclear job descriptions are top reasons candidates skip job applications.
63% won’t apply if the salary seems too low for the required experience.

💡 Small Town Wow Tip: Be upfront about pay and expectations. Even if budgets are tight, transparency and purpose-driven messaging can win hearts.

5. Managers Are the Bridge—Not the Barrier

Managers feel caught between leadership expectations and employee needs.
Individual contributors often feel disconnected from company strategy and undervalued.

💡 Small Town Wow Tip: Whether you’re the founder or team lead, make space for honest conversations. Share your vision, listen actively, and celebrate wins—big or small.

Final Thoughts

This survey confirms what many small-town leaders already sense: today’s workforce craves purpose, flexibility, and growth. By tuning into these trends and adapting with empathy, small businesses can become not just places to work—but places to thrive.