Move Over, Hot Dogs… America’s Real Fourth of July MVP Might Be Potato Chips

When you picture a Fourth of July cookout, you probably think hot dogs, hamburgers, corn on the cob, and watermelon.

But according to Instacart data highlighted by Inc., potato chips claimed the largest share of any Fourth of July food category, with orders jumping 53% above a typical day. Lay’s led in 16 states, but regional chip loyalties are strong too—think Cape Cod in New England, Utz in the Mid-Atlantic, Kettle Brand in the Pacific Northwest, and Better Made in Michigan.

And it makes sense. The National Retail Federation says 87% of consumers planned to celebrate the Fourth of July in 2026, spending a record average of $94.41 on food items. Meanwhile, the American Farm Bureau Federation found the average cookout for 10 people now costs $73.82.

So yes, the grill still gets the glory—but the chip bowl may be the real star of the party.

For small-town grocery stores, restaurants, gas stations, and markets, here’s the takeaway: never underestimate the power of the simple snack. Local favorites, regional brands, and “grab-and-go” displays can turn a holiday rush into a big sales moment.