What is Small Business Saturday and Why You Should Be Involved!

Small Business Saturday is an exciting annual event that encourages consumers to shop at small and local businesses instead of larger retailers. It takes place on the Saturday after Thanksgiving in the United States, creating a special day dedicated to promoting awareness and support for smaller enterprises. In a retail landscape dominated by giant corporations, this day acts as a heartfelt reminder of the significant role that small businesses play in our communities.

The Origins of Small Business Saturday

Small Business Saturday started in 2010 as a response to the growing trend of Black Friday and Cyber Monday, which favor larger retailers. Initiated by American Express, the day was designed to encourage support for local shops during the holiday season.

Since its beginnings, Small Business Saturday has gained momentum, drawing attention from communities and governments alike. The goal was straightforward yet profound: remind Americans of the importance of shopping local and its benefits to the economy.

Photo From The Fun Company. A Locally Owned Toy Store at The Fun Company 136 S Main St Bellefontaine, OH. Visit: www.btownfun.com

Now, it serves as a rallying point that invites Americans to think beyond large retailers and recognize the unique products and services available in their neighborhoods.

The Importance of Supporting Small Businesses

Getting involved with Small Business Saturday directly supports a robust economy. According to the Small Business Administration (SBA), small businesses make up 99.9% of all U.S. businesses and employ nearly half of the American workforce.

When you shop locally, you not only create jobs but also stimulate economic growth and foster community spirit. For instance, studies show that local businesses return three times more money to their local economies compared to large chains. That means every dollar spent in a local shop helps strengthen your community.

Additionally, small businesses often offer unique, handcrafted products and personalized services that are not available at larger chains. This distinctiveness adds character to neighborhoods and makes them vibrant places to live and shop.

Spangler Candy Shop located in Downtown Bryan, Ohio.

Whether you are buying artisanal goods, having coffee at a local café, or sourcing a unique gift, each purchase is a vote of confidence in your community.

How to Get Involved in Small Business Saturday

Participating in Small Business Saturday is a great way to support local vendors. Here are two effective ways to get involved:

Shop at Local Businesses

Plan a shopping route to visit local stores on this special day. Make a list of businesses you want to support and commit to visiting them. For instance, if you know of a nearby bookstore, boutique, or market, put them on your list and explore what they offer.

Spread the Word

If you own a small business, consider running promotions to attract customers or hosting events to create a lively atmosphere. Use flyers, social media posts, and local newsletters to inform your community about your participation in Small Business Saturday.

For consumers, share your experiences online! Post photos of your favorite buys or encourage your friends to shop small this season.

Arps Dairy Gift Shoppe, located next to their new production facility at 136 Fox Run Dr, Defiance, Ohio.

Benefits for Small Businesses

Participating in Small Business Saturday offers numerous advantages for local businesses. Here are two key benefits that demonstrate its impact:

Increased Sales

Many businesses report a significant boost in sales on Small Business Saturday as consumers plan their shopping around this event. For example, a local shop may experience 30% higher sales compared to an average Saturday.

Community Engagement

Businesses that engage with their communities through events like Small Business Saturday foster stronger connections. Activities such as contests and demonstrations not only attract visitors but also build lasting relationships between businesses and customers.

Embracing Local Commerce Day

In a world dominated by large retailers, Small Business Saturday highlights the importance of supporting local commerce. It’s an excellent chance for everyone—shoppers, business owners, and communities—to come together and appreciate the unique offerings of small businesses.

Whether you own a quaint café, a handmade craft store, or simply love discovering hidden gems, Small Business Saturday is an opportunity worth embracing.

So mark your calendar, gather your friends and family, and head out to shop local. Let’s make this Small Business Saturday an enjoyable and impactful experience for all!

Together, let’s support our vibrant local businesses and continue nurturing the community spirit that makes our cities and towns special!