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eBay’s ’95 Shop: A Nostalgic Dive into Iconic ’90s Treasures

Erika Willitzer
Sep 7
2 min read

If you’ve ever owned a Tamagotchi, rocked a Fendi Baguette, or traded Pokémon cards at recess, eBay’s latest launch is about to hit you right in the feels. To celebrate its 30th anniversary, the online marketplace has unveiled the ’95 Shop—a curated collection of the most iconic fashion, collectibles, and motors from the 1990s.

And who better to lead the charge than ’90s legend Sarah Michelle Gellar? The Buffy star teamed up with eBay to curate 30 “Greatest Hits” from the decade—each one a cultural time capsule that still turns heads in 2025.

What’s Inside the ’95 Shop?

This isn’t just a pop-up—it’s a full-blown nostalgia experience. Whether you’re browsing in person at 45 Grand Street in NYC or bidding online, the collection features:

Omega Seamaster Diver 300M – James Bond’s watch of choice, still topping eBay’s search charts
1994–95 Michael Jordan Autographed Bulls Jersey – His Airness remains the most-searched athlete on eBay
1999 Pokémon Charizard Holo 1st Edition (PSA 5) – The holy grail of trading cards, still catching collectors by storm
1997 Land Rover Defender 90 – A rugged icon that’s as cool now as it was then
Karl Lagerfeld for Chanel Rue Cambon Belt – Vintage Chanel is having a major moment, with thousands of searches per hour
Signed Buffy the Vampire Slayer memorabilia – Gellar’s personal touch, just in time for the reboot

Each item starts at just 95 cents, a nod to eBay’s founding year—and a chance for fans to score big while supporting a good cause. Proceeds from the auction benefit the Make-A-Wish Foundation.

Why It Matters

The ’95 Shop isn’t just about fashion and fandom—it’s about memory. It’s about the thrill of rediscovery. It’s about honoring the era that shaped a generation and continues to influence everything from streetwear to storytelling.

For small-town collectors and entrepreneurs, it’s also a reminder: the things we loved, saved, or even forgot about can become cultural gold. eBay’s recommerce model proves that nostalgia isn’t just sentimental—it’s sustainable, searchable, and sellable.

Whether you’re bidding on a Beanie Baby or browsing for Buffy merch, the ’95 Shop is a celebration of the past with eyes on the future. And for folks in places like Defiance, Ohio, it’s proof that you don’t need a big city zip code to be part of something iconic.

So dust off your Walkman, fire up your dial-up memories, and take a scroll through the ’95 Shop. Because sometimes, the best way to move forward is to look back—with style.