Smucker’s Goes Natural: A Bold Move to Ditch Red Dye in Jams

In a move that’s stirring up both nostalgia and applause, the J.M. Smucker Company has announced plans to remove artificial colors—including the widely used Red 40—from its jams and other products by the end of 2027. For a brand that’s been a staple on American breakfast tables for over a century, this shift marks a significant step toward cleaner, more transparent food.

Why the Change?

Consumer demand for simpler, more natural ingredients has been growing steadily. Parents, schools, and health advocates have raised concerns about synthetic dyes, particularly Red 40, which is derived from petroleum and has been linked to behavioral issues in children. Smucker’s decision reflects a broader industry trend, with companies like Kraft Heinz and General Mills also pledging to phase out artificial dyes.

What’s Affected?

While many of Smucker’s products—like its popular Uncrustables sandwiches—are already free of synthetic dyes, others still contain them. Sugar-free jams, ice cream toppings, and even some Hostess treats (acquired by Smucker’s in 2023) are on the list for reformulation. The company also plans to eliminate synthetic dyes from foods sold to K–12 schools by the 2026–2027 school year.

The Road Ahead

Transitioning away from artificial dyes isn’t as simple as swapping one ingredient for another. Natural colorants like beet juice or elderberry extract can vary in hue and stability, posing challenges for consistency and shelf life. But Smucker’s is betting that consumers will embrace a slightly less vibrant jam in exchange for peace of mind.

A Sign of the Times

This isn’t just about jam—it’s about trust. As the federal government increases scrutiny of food additives, and as shoppers become more ingredient-savvy, brands are being held to a higher standard. Smucker’s move is a signal that even legacy companies are willing to evolve with the times.

So the next time you spread a dollop of strawberry jam on your toast, it might look a little different—but it’ll be a whole lot more natural. And that’s a change worth savoring.